Artwear (n.): art you can wear
Unique: limited editions, each item numbered ₁⇈²¹.
Personal: your initials embroidered on garments.
Premium: affordable street couture\best quality.
Timeless: lasting thematics, non-fastfashion.
"VR is my attempt as 1. a Parisian, 2. a Royal College of Art (London)'s post-graduate, 3. a graphic + fashion designer and 4. a (collage/assemblage) visual artist to mix street & couture, with a museum twist. Making art wearable ⇄ seasonless statement pieces: democratize what's otherwise unaffordable" — Raf Reyes®®
Our view on clothes
The concept behind VERYRARE c/o RAF REYES™ is to reference design’s history and signal its existence within the colliding worlds of archive and 21st-century fashion. Selected visuals feature different universes ranging from collector 90s aesthetics to contemporary sub-and surculture imagery. Put on steroids or low-fi’ed for a fresh & reimagined clothing style, opposing ideas speaking to one another, and turned into very rare pieces. Read our full history here