Blog

Brands aren’t Companies they’re Universes

Brands aren’t Companies they’re Universes A brand connects with its audience to separate itself from the rest of brands or companies. In this way, brands are getting closer to consumers and trying to become an essential part of their lives. Resultantly, they influence our individual as well as collective life.  Major working brands drive sales…

Keep reading

What Did Virgil Mean When He Said “Streetwear Is Dead?”

What Did Virgil Mean When He Said “Streetwear Is Dead?” Fashion trends emerge out of the blue from unpredictable circumstances and inspirations. Similarly, Streetwear won popularity as soon as it was emerged out of hip hop scenes in New York City in the ’90s. But how surprising it is that the founder of PYREX and…

Keep reading

Fashion is Dead, Long Live MerchTainment 

Fashion is Dead, Long Live MerchTainment  Fashion has long been struggling with an existential crisis. However, the challenges it faced in recent times are harder than ever before. The technological advancements, rapid transformations in ICT, and the rise of mercantilism are knocking fashion down. This can be observed at any fashion show happening around you.…

Keep reading

Streetwear Tribes: From Hypebeasts To Fun Dads

Streetwear Tribes: From Hypebeasts To Fun Dads Streetwear is a fashion style of non-formal clothing items that came into existence globally in the 1990s. It started its steps from New York hip hop style and California’s surf culture to confine the components of sportswear to punk style and skateboarding to Japanese street style fashion. Finally,…

Keep reading

10 Awesome Popular Culture References in Streetwear [part 2]

10 Awesome Popular Culture References in Streetwear [part 2] It’s no secret that streetwear fashion is all about reappropriation. The best streetwear trends to have ever landed on t-shirts, hoodies, and hats come from outside this industry. Many of the top streetwear brands borrow designs from other industries and launch them as their own after…

Keep reading

What is Bootleg in the Fashion Industry?

What is Bootleg in the Fashion Industry? Fashionistas are well aware that this is not a new trend. Bootleg fashion first appeared in 1982 and became a prominent streetwear trends in 2016. It may not have truly vanished because it keeps reappearing, but it did have its glory days as a hypebeast favorite. It has…

Keep reading

Re-appropriation: Copy vs Originality in Fashion Industry

Re-appropriation: Copy vs Originality in Fashion Industry An appropriation is an approach adopted by artists to produced new artworks by re-contextualizing the borrowed elements of visual culture. Re-appropriated works always bases on ideas of the original artwork. Although, it’s frequently referred to as stealing, yet re-appropriation is now being taken as normal in the fashion…

Keep reading

10 Awesome Popular Culture References in Streetwear [part 1]

10 Awesome Popular Culture References in Streetwear [part 1] Streetwear, which became an influence in the 1990s, grew from surf culture and hip-hop fashion. Encompassing punk, skateboarding, sportswear, and elements of Japanese fashion, streetwear usually covers casual and comfortable clothing such as T-shirts, jeans, sneakers, baseball caps, etc. We all are streetwear enthusiasts to some…

Keep reading

What is Artwear? Here’s Everything You Need to Know

What is Artwear? Here’s Everything You Need to Know You’ve seen many times photographs of models wearing unique attire that you don’t see people wearing on normal days. The fashion world labels these subtle and sometimes abstruse clothing as artwear. Here’s everything you need to know about artwear! What is Artwear? Defining artwear, also known as…

Keep reading