Streetwear as a Form of Cultural Appropriation: An Analysis
The Roots of Streetwear and Its Essence
In contemporary times, streetwear has permeated popular culture with its vibrant aesthetics and rebellious spirit. Fashion, indeed, has always been a conversation between trends and traditions, always evolving, yet preserving its rich past. While streetwear encapsulates this notion quite effectively, its roots and growth often raise an under-addressed issue of cultural appropriation.
Originating in the urban centers of the United States, streetwear was the brainchild of marginalized communities—African American, Latino, and Asian American youth. They adopted it as a form of self-expression and resistance against societal norms. The core of streetwear was not just about fashion, but about culture, identity, and social commentary. However, as the streetwear trend exploded onto the global stage, it attracted a myriad of brands and designers who capitalized on its popularity. Many argue that this has led to the cultural appropriation of the unique symbols and elements integral to streetwear.
Streetwear, as we know it today, is a testament to the cultural mash-up of various communities. It began in the late 70s and early 80s, influenced by the surf and skate culture in California, the hip-hop scene in New York, and later, the punk and DIY aesthetics. It was more than just clothing—it was a movement. Streetwear reflected the raw energy, struggles, and life of the streets, channeling a unique perspective on society and politics through graphic tees, baggy pants, sneakers, and hoodies.
Streetwear and Cultural Appropriation
Cultural appropriation refers to the adoption or theft of icons, rituals, aesthetic standards, and behavior from one culture by another, typically by a dominant culture. It can often be harmful, leading to stereotypes or the commodification of another culture.
In the context of streetwear, cultural appropriation has become increasingly prominent as mainstream brands and high-fashion designers appropriate streetwear elements without acknowledging their origin or understanding their cultural significance. The consequence of this is a disconnection of streetwear from its roots, reducing it to mere fashion trends devoid of their original context and meaning.
For instance, let’s consider the controversial ‘graffiti prints’ introduced by high-end fashion brands. Graffiti, a street art form primarily associated with the struggles and voices of the disenfranchised, suddenly became a high-fashion print slapped onto luxurious items. The absence of due credit and understanding of the socio-political implications of graffiti art is a clear instance of cultural appropriation.
The Commodification of Streetwear
As streetwear gained global popularity, it was eagerly adopted by luxury fashion houses aiming to stay relevant and appealing to younger audiences. What was once a counterculture movement is now part of the billion-dollar fashion industry. Yet, the original purveyors of streetwear—often marginalized communities—are rarely included in its profits or narratives.
For example, ‘sneaker culture’, a significant aspect of streetwear, has been commodified by major brands. Sneakers, once popularized by African American and Latino communities and associated with their culture and music, have become highly sought-after luxury items. Yet, the narratives around these sneakers rarely recognize or respect their cultural roots.
The Right Way Forward
While cultural borrowing is an inherent part of fashion evolution, it becomes problematic when it results in erasure or misrepresentation of a culture. In the case of streetwear, it is essential to remember and honor its roots, to respect the cultural significance of its elements, and to involve and uplift the communities who gave birth to it.
This could be achieved by creating collaborations that include original creators and communities, giving them fair recognition and compensation. Education about the origins and significance of streetwear elements should also be promoted to encourage mindful consumption and design.
In conclusion, streetwear has always been a melting pot of cultures, a vibrant and powerful expression of marginalized communities. As it continues to evolve and inspire, it is crucial to address the concerns of cultural appropriation. Doing so will ensure that streetwear remains a celebration of cultural diversity and an homage to its roots, rather than a tool of cultural erasure or commodification.
